POSITIONING IN THE MARKET
What is your comparative and differential advantage in the industry?
- Mapping of the industry
- Evaluating the closest competitors
- Establishing/Updating your Business objectives and strategy
CUSTOMER & CONCEPT
Who should be your target customer and how do you reach them?
- Consumer analysis
- Sociodemographic and socioeconomic factors to take into consideration
STRATEGIES
Long-term objectives to short-term goals, you need to have a solid plan!
- Brand strategy
- Expansion strategy
- Vertical or horizontal integration and expansion
- Revenue and profit growth
- Distribution growth
- Assortment strategies
ASSORTMENT & DEVELOPMENT
Based on your strategies, how should you build and develop your assortment to reach your goals?
- Assortment mix
- Comparative and differential advantage in your assortment
- Price architecture
- Quality ambition
SOURCING, NEGOTIATIONS, PRODUCTION AND LOGISTICS
Where should you source your assortment to achieve your goals?
- Evaluate and develop your best suppliers, source for new once
- Key methods to achieve your wanted buying in margins
- Securing your wanted quality level
- Securing your production space and deliveries
WHOLESALE & DISTRIBUTION
Where should you sell and market your products to be in line with your position in the market and your strategies?
- Evaluate and develop your current sales channels
- Source for new customer and sales channels
- Evaluate and source for strategic partners
- International expansion
- Wholesale strategies (agents, distributers)
RETAIL
Do you want to open your own stores or work with concessions?
- “Do’s” and “Don’ts” in running a retail organization
- How to run successful concession stores
- How to work with replenishment with your wholesale partners
HUMAN RESOURCE
How do you make sure you have the right structure and right talent in your company?
- Organisational structures based your goals and needs
- Talent development within your organization
- Leadership development and coaching
FINANCE
How to combine your creative process with the right financial tools and measurements to grow your profitability!
- 5 year plan
- Adjusted budget planning based on your company and its’ needs
- Key financial tools and follow-up
MARKETING AND SOCIAL MEDIA
How to promote your business, raise awareness, influence the perception and reach new customers!
- Brand building marketing
- Trade marketing
- Social media marketing
from idea to product in store 